
Rethinking Local Discovery
Reframing Yelp’s home experience around discovery
A system-level redesign that moved Yelp beyond a static food-photo feed—using intent, context, and community signals to create a more relevant discovery experience.
DESIGN & PRODUCT
Great products begin with better questions and evolve through better judgment.
Toronto —For two decades, I’ve built and grown design teams, developed leaders, and created environments where designers do their best work, influence strategy, and make a meaningful impact.
Across consumer products, enterprise SaaS, fintech, publishing, and AI, I’ve led teams through complex product challenges, always focused on making complicated systems feel simple.

Turn ambiguous problems into a clear product direction, connecting customer needs, business goals, and a compelling long-term vision.
Use information architecture, systems thinking, and strong product models to make complicated experiences feel clear, intuitive, and coherent.
Mentor designers and managers through thoughtful coaching, direct feedback, and the space to develop their own judgment and leadership style.
Lead workshops and working sessions that help teams explore ideas, resolve ambiguity, make decisions, and move forward together.
Create trusted relationships across design, product, engineering, research, and leadership—challenging constructively while keeping teams focused on the outcome.
Strengthen the work through critique, storytelling, design principles, and better ways of working—helping teams move beyond the easy answer to the right one.
Technology continues to lower the cost of making.
The design process isn't becoming less important—
it's becoming more valuable. Research reveals truth. Exploration uncovers possibility. AI accelerates execution, but it doesn't replace informed judgment.
2025 – 2026
Meltwater
Led the redesign of Meltwater's information architecture and navigation, creating a scalable foundation for a global media intelligence platform while building and coaching a high-performing design team.
2022 – 2024
Yelp
Led Consumer Design across Growth, Contributions, Restaurants, and Innovation, partnering with executive leadership to shape strategy and deliver AI-driven experiences used by millions of people.
2021 – 2022
AppCentrica + Dye & Durham
Built and led product design for Unity, modernizing commercial legal workflows through research, information architecture, and end-to-end product strategy.
2019 – 2022
Sun Life
Led the redesign of Sun Life's client experience, establishing scalable design systems, improving digital service experiences, and driving cross-functional product strategy.